Oura
your perfect match
Knowledge is power, but when presented as raw data people are overwhelmed. Oura changes the fitness tracking space by translating stats into easily digestible scores and groupings, allowing people to learn about themselves at a deeper level.
Since a ring is already the ultimate symbol of romantic commitment, let’s help the world see that the ultimate vow is the commitment you make to yourself and your health.
copywriter: me art director: Olivia Brzek
launch stunt
As part of a stunt to launch their new campaign, Oura will launch limited edition luxury rings fit for a proposal…to yourself.
trial period rebrand
The trial period is extended from 30 days to 90 days and is rebranded as a “trial marriage”.
Over the course of the trial, users will be able to see how valuable Oura’s data is and how seamlessly it fits into their lives.
partnership: bumble integration
By highlighting Oura features like chronotype, activity levels, and optimal bedtime, the Oura + Bumble integration can help people find the right partner for their lifestyle with the dating app that is meant to be deleted.
OOH + print
A play on dating culture and dating show language drives the OOH and print series to get Oura into the conversation without needing any direct partnerships.
