Grapery
Nature’s party
Healthy food feels like an obligation, not something exciting. Grapery grapes are a designer fruit that are 100% natural, but cross into the world of candy-like flavor.
Millennials with disposable income aren’t ready to stop the party, so let’s showcase how Grapery grapes turn snack time into party time.
copywriters: me + Kellen Gallagher
art directors:Ruby Tyson + Caden Estrada-Engrav
updated logo + packaging
The campaign launches with an update to Grapery’s logo and packaging to convey the party atmosphere.
In-store activations
Grapery’s revamp of the produce aisle showcases their updated packaging under the glow of grape disco balls.
Every shopper is invited to see the produce aisle the way Grapery does with free Party Vision glasses, our version of rose-colored lenses.
Even the party supply aisle has reminders that Grapery should be part of your planning.
experiential
Grapery is crashing Outside Lands, San Francisco's festival where food, wine, and music collide for a predominantly millennial crowd.
The Grapery pop-up brings a DJ, bottle girls serving up free grapes, and a Grapery branded totem.
